Posted by on January 11, 2023 at 8:14 pm

Effective December 31, 2022, Gene Principato, President of The Marketing Difference, has retired and we will no longer be accepting new client engagements.  We’d like to thank our many clients whom we have served over the past 32 years for their business, in numerous industries such as healthcare, higher education, manufacturing, financial services, technology, and… Read More.

MARKET RESEARCH: Re-designing Products to Boost Sales

Posted by on April 29, 2019 at 4:36 pm

A few years ago, TMD won a contract from an international gaming products company to help it find out why a new sports game it recently launched in the USmarket was not selling well.  The company had two goals: (1) understand why US consumers weren’t buying the product, and (2) test alternative product designs to boost… Read More.

BUSINESS DEVELOPMENT: TMD Helps Healthcare Client Expand into New US Market

Posted by on June 7, 2018 at 10:47 pm

Recently, a mid-size regional healthcare provider network in the region asked our company to help them expand into the South Central US market.  The reason for their expansion was that they were having trouble growing profitably in their home market.  Previously, we had also helped them enter the Western US market by negotiating a provider network management… Read More.

Using Customer Research to Uncover Cause of Sales Decline in Gaming Industry

Posted by on June 7, 2018 at 10:44 pm

Our company again has broadened its consumer marketing experience and entered a new industry – Gaming!  A new client asked us to help them find out the cause of a troubling slowdown in sales.  After consultations with the company’s management, we recommended a series of focus groups to uncover the reasons for the slowdown.  We… Read More.

Sales Prospecting: Customizing Prospect Lists for Maximum Sales Impact!

Posted by on August 3, 2017 at 7:39 pm

One of the most important tasks for any business is to generate sales from new customers.  Many companies use prospect lists to help them with this task, and feed this information into a sales contact management system like for their salesforce.  One of our clients had decided to enter a new market and needed… Read More.

Hearing the “Voice of the Customer” – Market Research to Uncover Customer Needs

Posted by on December 30, 2016 at 10:07 pm

This year one of our clients asked us to help them formulate a customer research program to hear the ”voice of the customer.”  After joint discussions to frame the objectives, we developed a structured program of 30 consumer focus groups for the year with customers and non-customers, covering seven (7) topics, including some of their… Read More.

TMD Engaged To Help Medical Network Expand Nationally

Posted by on January 13, 2016 at 10:52 pm

Most companies are interested in growing their businesses, and some larger companies are looking to grow at an exponential rate.  TMD can help companies achieve their growth goals by providing marketing information, or “marketing intelligence,” on potential new market opportunities, and by helping them develop new business in these markets.  Recently, a mid-size regional network… Read More.

Finding New Markets – “Niche” Market Assessments

Posted by on January 13, 2016 at 9:39 pm

One of our clients was exploring new revenue opportunities in its markets.  They knew that their markets included some influential ethnic communities, but didn’t know if these communities were worth targeting.  TMD was asked to evaluate the market for their products among these ethnic groups.  The project involved identifying the major ethnic populations living in… Read More.

New Products – Using Customer Research to Design Product Features Based on Needs

Posted by on January 13, 2016 at 9:33 pm

Focus group research with potential customers can be used to help develop new products or services, and ensure their success when introduced in the market.  Last year, a TMD client was considering offering a new healthcare service in its existing markets.  Before launching the new product, we suggested that they solicit the opinions of potential… Read More.

Customer Satisfaction Surveys: Health Care Services

Posted by on October 10, 2014 at 8:10 pm

The Marketing Difference (TMD) recently completed a Customer Satisfaction Survey for a major Philadelphia suburban health system. The purpose was to measure maternity patients’ satisfaction with a new maternity care program to determine if adjustments were required. We surveyed patient satisfaction in 5 important areas (i.e., medical care, hospital facility, hospital staff, maternity care model… Read More.