Performance

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US:

New Market Assessment – Identified new $150 Million Outpatient Medical Services market in Philadelphia for major hospital system, assessed competition, and identified most attractive market segments to target for growth.

Market Feasibility Study – Prepared feasibility study of size of national market for home health care services for US Department of Veterans Affairs ($550 Million) for national healthcare company, and identified decision-makers for marketing program.

New Business Development – Identified new US expansion markets and secured provider contracts with major health insurance companies in the New York and California for a health care provider network, resulting in increase is annual revenue from $1 Million to $7 Million.

Strategic Marketing Plan – Uncovered new $50 Million Occupational Medicine market for hospital in Philadelphia region, assessed competition, identified customer needs, prepared Marketing Plan, and oversaw development of $6 Million business annually.

Sales Prospecting/Business Development Program– Identified high potential prospects and prepared business development program for mid-size HVAC distributor, facilitating its expansion into new Philadelphia metro markets and 5% increase in revenue ($2 Million).

Consumer Market Research – Planned, designed and moderated over 40 consumer focus groups (425 consumers) to understand consumer needs/preferences, how they make purchase decisions, customer satisfaction, and brand awareness for 10 product/service lines of major healthcare provider in Philadelphia region.  Client used analysis to re-design product line and expand market share.

Customer Satisfaction Survey– Designed/conducted quantitative research survey with over 135 customers by phone to measure satisfaction with enhanced maternity services program at a major Philadelphia area hospital system.

Strategic Market Study of New Product Line – Designed and conducted analysis of market size and “target” market segments for new machinery product line, and conducted customer research to determine customer needs. Regional manufacturer used study to successfully guide development of their marketing program.

Customer Research Survey – Designed and conducted focus groups with representative sample of small/medium-sized businesses across state of New Jersey for a major health insurer, to understand customers’ receptivity to, and perceptions of, new “ObamaCare” Health Insurance Exchange prior to its introduction.

TMD designed a marketing plan for occupational medicine product generating over $6 Million in annual revenue.

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Competitive Assessment – Conducted comprehensive assessment of hospital affiliations with primary care and specialty physician practices in a regional market, to help major health system measure competitors’ market shares.

 International:

Joint Venture in Chinese Market – Identified, evaluated and set up joint venture for US company with machinery manufacturer in China.

Joint Venture with European Companies – Found and evaluated potential JV partners in Italy for US machinery manufacturer.  Client formed partnership which resulted in new $1 Million product line in US.

Local Partners in Arabian Gulf – Identified and evaluated local partners for US engineering firm in Arabian Gulf countries.

Local Partners in Hong Kong/China – Assisted US engineering firm find proprietary information to evaluate the reputation and reliability of a local partner in Hong Kong.


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