News

Philadelphia Regional Magazine Cites TMD in Customer Satisfaction Surveys Article

Posted by on October 4, 2013 at 9:15 pm

The August 2013 issue of South Jersey Biz includes an article (“Customer Satisfaction”) on the importance for a business of measuring customer satisfaction with a company’s products or services. Gene Principato, President of The Marketing Difference was interviewed by the publication. Gene highlighted the importance of a well-designed questionnaire and the variety of techniques available… Read More.

TMD Surveys NJ Businesses on New Obamacare Health Insurance Exchange

Posted by on October 4, 2013 at 8:33 pm

The Marketing Difference (TMD) recently conducted a research survey for a major health insurance company. The purpose was to determine how small and mid-size employers’ buying behavior for employee health insurance would change when the NJ Health Insurance Exchange would be established under the new federal healthcare reform law in late 2013. It explored a… Read More.

TMD Assists US Engineering Firm Vet Far Eastern Partner

Posted by on January 14, 2013 at 4:05 pm

The Marketing Difference (TMD) was recently engaged by a major regional engineering firm to help it evaluate a potential foreign partner in the Far East. The firm was asked to join an Asian-based construction partnership to bid on a component of a large infrastructure project in China. Although the partnership did not win the bid,… Read More.