News

Sales Prospecting: Customizing Prospect Lists for Maximum Sales Impact!

Posted by on August 3, 2017 at 7:39 pm

One of the most important tasks for any business is to generate sales from new customers.  Many companies use prospect lists to help them with this task, and feed this information into a sales contact management system like SalesForce.com for their salesforce.  One of our clients had decided to enter a new market and needed… Read More.

TMD Joins Alliance of Marketing Companies in Philadelphia Region

Posted by on December 30, 2016 at 10:25 pm

We wanted to let you know some exciting news!  The Marketing Difference is proud to announce that we’ve joined an alliance of marketing services companies in the Philadelphia metro area — MarCom Alliance.  The MarCom Alliance is a partnership of best-in-class, independently owned, specialty marketing services firms.  It provides marketing services in the areas of marketing… Read More.

Hearing the “Voice of the Customer” – Market Research to Uncover Customer Needs

Posted by on December 30, 2016 at 10:07 pm

This year one of our clients asked us to help them formulate a customer research program to hear the ”voice of the customer.”  After joint discussions to frame the objectives, we developed a structured program of 30 consumer focus groups for the year with customers and non-customers, covering seven (7) topics, including some of their… Read More.

TMD Engaged To Help Medical Network Expand Nationally

Posted by on January 13, 2016 at 10:52 pm

Most companies are interested in growing their businesses, and some larger companies are looking to grow at an exponential rate.  TMD can help companies achieve their growth goals by providing marketing information, or “marketing intelligence,” on potential new market opportunities, and by helping them develop new business in these markets.  Recently, a mid-size regional network… Read More.

Finding New Markets – “Niche” Market Assessments

Posted by on January 13, 2016 at 9:39 pm

One of our clients was exploring new revenue opportunities in its markets.  They knew that their markets included some influential ethnic communities, but didn’t know if these communities were worth targeting.  TMD was asked to evaluate the market for their products among these ethnic groups.  The project involved identifying the major ethnic populations living in… Read More.

New Products – Using Customer Research to Design Product Features Based on Needs

Posted by on January 13, 2016 at 9:33 pm

Focus group research with potential customers can be used to help develop new products or services, and ensure their success when introduced in the market.  Last year, a TMD client was considering offering a new healthcare service in its existing markets.  Before launching the new product, we suggested that they solicit the opinions of potential… Read More.

Customer Satisfaction Surveys: Health Care Services

Posted by on October 10, 2014 at 8:10 pm

The Marketing Difference (TMD) recently completed a Customer Satisfaction Survey for a major Philadelphia suburban health system. The purpose was to measure maternity patients’ satisfaction with a new maternity care program to determine if adjustments were required. We surveyed patient satisfaction in 5 important areas (i.e., medical care, hospital facility, hospital staff, maternity care model… Read More.

Target Marketing to Improve Effectiveness of Sales Prospecting

Posted by on October 10, 2014 at 8:10 pm

Over the past few years, some clients have approached us to help them with their sales prospecting programs. Many of them had experienced lower productivity and diminishing returns from their sales force activity, and wanted to improve the efficiency of their sales calling efforts. TMD has developed a “Targeted Marketing” program designed to identify pre-qualified,… Read More.

National Home Health Care Company Selects TMD To Assess US Government Market

Posted by on December 13, 2013 at 8:22 pm

A national home health care provider recently commissioned The Marketing Difference to assess the home care market for a large US government agency. Using our knowledge of the US government ‘s organizational structure, we were able to obtain proprietary information from the agency to measure the size and growth of the market as well as… Read More.

Philadelphia Regional Magazine Cites TMD in Customer Satisfaction Surveys Article

Posted by on October 4, 2013 at 9:15 pm

The August 2013 issue of South Jersey Biz includes an article (“Customer Satisfaction”) on the importance for a business of measuring customer satisfaction with a company’s products or services. Gene Principato, President of The Marketing Difference was interviewed by the publication. Gene highlighted the importance of a well-designed questionnaire and the variety of techniques available… Read More.