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MARKETING PEARLS … FOCUS GROUP MARKET RESEARCH

Posted by on June 7, 2018 at 6:53 pm

Many companies have found that their customers’ needs for their products or services are evolving over time, causing them to modify or improve their products to stay relevant in customer’s minds.  Others, such as in the healthcare industry, have found that they have new types of customers (consumers, in addition to health insurers) to satisfy. … Read More.

MARKETING PEARLS … COMPETITIVE ADVANTAGE

Posted by on January 12, 2015 at 10:21 pm

COMPETITIVE ADVANTAGE: HOW TO MAKE A DIFFERENCE IN YOUR MARKETS The most successful companies have learned how to create a competitive advantage in their markets. For many, this has been the secret to their success because they’ve answered their customers’ main questions – “Why should I buy from you? Why are your products better than… Read More.

MARKETING PEARLS … SEGMENTATION IN BUSINESS MARKETS

Posted by on May 21, 2014 at 2:45 pm

HOW TO SEGMENT BUSINESS MARKETS? Last month we discussed market segmentation in consumer, or retail, markets. But, market segmentation is a technique which can also be effectively applied in B2B or industrial markets. Market Segmentation – Definition & Benefits Market Segmentation is the process of dividing a market into smaller, distinct sub-markets (or “segments”) of… Read More.

MARKETING PEARLS … SEGMENTATION IN CONSUMER MARKETS

Posted by on February 10, 2014 at 11:49 pm

MARKET SEGMENTATION — WHAT ARE THE BENEFITS & HOW TO DO IT? Marketing experts often recommend that a company segment its markets to help grow its business. So, what is “market segmentation,” what are the benefits of doing it, and how do you do it? In this blog, we’ll discuss segmentation in consumer markets; in… Read More.