Author Archive

Sales Prospecting: Customizing Prospect Lists for Maximum Sales Impact!

August 3, 2017

One of the most important tasks for any business is to generate sales from new customers.  Many companies use prospect lists to help them with this task, and feed this information into a sales contact management system like SalesForce.com for their salesforce.  One of our clients had decided to enter a new market and needed… Read More.

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TMD Joins Alliance of Marketing Companies in Philadelphia Region

December 30, 2016

We wanted to let you know some exciting news!  The Marketing Difference is proud to announce that we’ve joined an alliance of marketing services companies in the Philadelphia metro area — MarCom Alliance.  The MarCom Alliance is a partnership of best-in-class, independently owned, specialty marketing services firms.  It provides marketing services in the areas of marketing… Read More.

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Hearing the “Voice of the Customer” – Market Research to Uncover Customer Needs

December 30, 2016

This year one of our clients asked us to help them formulate a customer research program to hear the ”voice of the customer.”  After joint discussions to frame the objectives, we developed a structured program of 30 consumer focus groups for the year with customers and non-customers, covering seven (7) topics, including some of their… Read More.

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TMD Engaged To Help Medical Network Expand Nationally

January 13, 2016

Most companies are interested in growing their businesses, and some larger companies are looking to grow at an exponential rate.  TMD can help companies achieve their growth goals by providing marketing information, or “marketing intelligence,” on potential new market opportunities, and by helping them develop new business in these markets.  Recently, a mid-size regional network… Read More.

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Finding New Markets – “Niche” Market Assessments

January 13, 2016

One of our clients was exploring new revenue opportunities in its markets.  They knew that their markets included some influential ethnic communities, but didn’t know if these communities were worth targeting.  TMD was asked to evaluate the market for their products among these ethnic groups.  The project involved identifying the major ethnic populations living in… Read More.

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New Products – Using Customer Research to Design Product Features Based on Needs

January 13, 2016

Focus group research with potential customers can be used to help develop new products or services, and ensure their success when introduced in the market.  Last year, a TMD client was considering offering a new healthcare service in its existing markets.  Before launching the new product, we suggested that they solicit the opinions of potential… Read More.

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MARKETING PEARLS …

January 12, 2015

COMPETITIVE ADVANTAGE: HOW TO MAKE A DIFFERENCE IN YOUR MARKETS The most successful companies have learned how to create a competitive advantage in their markets. For many, this has been the secret to their success because they’ve answered their customers’ main questions – “Why should I buy from you? Why are your products better than… Read More.

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Customer Satisfaction Surveys: Health Care Services

October 10, 2014

The Marketing Difference (TMD) recently completed a Customer Satisfaction Survey for a major Philadelphia suburban health system. The purpose was to measure maternity patients’ satisfaction with a new maternity care program to determine if adjustments were required. We surveyed patient satisfaction in 5 important areas (i.e., medical care, hospital facility, hospital staff, maternity care model… Read More.

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Target Marketing to Improve Effectiveness of Sales Prospecting

October 10, 2014

Over the past few years, some clients have approached us to help them with their sales prospecting programs. Many of them had experienced lower productivity and diminishing returns from their sales force activity, and wanted to improve the efficiency of their sales calling efforts. TMD has developed a “Targeted Marketing” program designed to identify pre-qualified,… Read More.

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MARKETING PEARLS …

May 21, 2014

HOW TO SEGMENT BUSINESS MARKETS? Last month we discussed market segmentation in consumer, or retail, markets. But, market segmentation is a technique which can also be effectively applied in B2B or industrial markets. Market Segmentation – Definition & Benefits Market Segmentation is the process of dividing a market into smaller, distinct sub-markets (or “segments”) of… Read More.

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