Sales Prospecting: Customizing Prospect Lists for Maximum Sales Impact!

One of the most important tasks for any business is to generate sales from new customers.  Many companies use prospect lists to help them with this task, and feed this information into a sales contact management system like for their salesforce.  One of our clients had decided to enter a new market and needed… Read More.

TMD Joins Alliance of Marketing Companies in Philadelphia Region

We wanted to let you know some exciting news!  The Marketing Difference is proud to announce that we’ve joined an alliance of marketing services companies in the Philadelphia metro area — MarCom Alliance.  The MarCom Alliance is a partnership of best-in-class, independently owned, specialty marketing services firms.  It provides marketing services in the areas of marketing… Read More.

Hearing the “Voice of the Customer” – Market Research to Uncover Customer Needs

This year one of our clients asked us to help them formulate a customer research program to hear the ”voice of the customer.”  After joint discussions to frame the objectives, we developed a structured program of 30 consumer focus groups for the year with customers and non-customers, covering seven (7) topics, including some of their… Read More.

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